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  • Writer's pictureElisabeth Richardson

Ever lost your Meta account or fought to have an impersonator shut down?

Then Meta Verified may be for you.

Here are my thoughts.

First, this paid subscription service is only for Creators. So if you have a business account on Facebook and Instagram, it won't be available to you when it rolls out in the U.S.

{A word of caution: Some of you have switched your business accounts to creator accounts to get copywrited music; however, I'm predicting that if you try to get Meta Verified, Meta will figure out you are actually a business and may revoke your access to music. In short, all your Reels could be stripped of their music.} Second, while Meta Verified is currently only available in Australia and New Zealand, I'd definitely think through if you want to make the switch when it becomes available in the U.S. According to Meta, it should cost (USD) $11.99 on the web and (USD) $14.99 on iOS and Android.

Third, the benefits of subscribing to Meta Verified may be worth the cost:

  • Verification via government ID that matches the profile name and photo of the Facebook or Instagram account you're applying for

  • Proactive impersonation monitoring

  • Increased reach in search, comments, and recommendation services like Explore

  • Live chat support

In other words, you're going to have to pay to play. And the chatter online is not positive. In particular, some big creators are outraged that they'll have to pay for increased reach. Watch Instagram President Adam Mosseri's announcement and then look through the comments to get a feel for people's objections. Traditionally, it's been almost impossible and extremely time-consuming to recover a lost account or shut down an impersonation account. So if you have a large following, think of Meta Verified as insurance against losing an asset you've worked hard to build. I'm watching this closely online and I'll update you when the U.S. rollout happens.


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