Elisabeth Richardson
One big secret to taking the stress out of social media posting!
DOES YOUR SOCIAL MEDIA CONTENT ALWAYS HAVE TO BE SHINY AND NEW? No. Relevant? YES. But sometimes what's worked in the past will work even...
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Elisabeth Richardson
Jul 22 min
Demographics letting you down? Try this quick guide to psychographics to transform your marketing!
I'm addicted to yoga. Sure, I'm all about the peace and love. But I'm also a tad competitive. I want to be stronger and more flexible...
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Elisabeth Richardson
Jul 22 min
Don't lose your Facebook Account!
Recently someone reached out to me who'd lost her Facebook account. It was a huge mess. Her profile was linked to two essential business...
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Elisabeth Richardson
Jun 20, 20231 min
5 things to do if your Instagram reach is declining
First, let's start with the basics. Your posts should feature scroll-stopping images and videos, captions with alluring hooks, and clear...
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Elisabeth Richardson
Apr 14, 20231 min
Need to create videos for social media? Try these 3 apps!
Ever wonder how people create beautiful videos so easily? Not professionally produced. Just organic content that's been edited and...
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Elisabeth Richardson
Feb 23, 20232 min
Ever lost your Meta account or fought to have an impersonator shut down?
Then Meta Verified may be for you. Here are my thoughts. First, this paid subscription service is only for Creators. So if you have a...
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Elisabeth Richardson
Jan 31, 20231 min
How do you measure success on social media?
Likes, comments, and shares | Website traffic | Email signups | Messages | Phone calls | Purchases Recently, a mortgage lender client did...
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Elisabeth Richardson
Jan 28, 20231 min
How many hashtags should you use on Instagram?
And why does it matter? Instagram says 3-5 hashtags are the sweet spot, but I like using 3-11 as long as they are all relevant. That's...
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Elisabeth Richardson
Jan 28, 20231 min
Instagram feels the heat as TikTok grabs more attention from users
And why this is very good news for you. 5 things you need to know now to maximize your Instagram profile 1. Photos and Reels Distribution...
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Elisabeth Richardson
Oct 20, 20221 min
3 tips for setting up a winning LinkedIn profile
I'm seeing some squirrelly LinkedIn profiles lately. Blurry images. Confusing headlines. And out-of-date profile pics. Ever wandered onto...
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Elisabeth Richardson
Oct 10, 20221 min
Need to build brand awareness? Repurpose, reuse, and repeat social media content
LOUDER for the people in the back. You’re the only one who sees 100% of your social media content. I reminded a client of this the other...
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Elisabeth Richardson
Apr 6, 20222 min
That time someone dropped hate in my comments ...
Years ago I taught writing to high schoolers. I know students worried about likes--and being liked in general. Social media can magnify...
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Elisabeth Richardson
Apr 6, 20221 min
Can everyone really be hustling?
It seems like everyone is hustling. Maybe they're showing how their side hustle is making them rich. Maybe they're posting photos of...
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Elisabeth Richardson
Jan 18, 20211 min
5 Easy Steps to Creating an Amazing Thank-You Note
People love the thoughtfulness of a handwritten thank-you note. I've visited clients' offices and seen them pinned to bulletin boards and...
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Elisabeth Richardson
Jul 9, 20202 min
Social media fatigue?
I get it. But waiting for the muse to show up is not a strategy. Instead, focus on educational, emotional/inspiring, and entertaining...
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Elisabeth Richardson
Jul 4, 20201 min
Has your Instagram & Facebook growth flattened?
Maybe you're struggling to get to 1,000 followers or 5,000 followers. (But have you taken care of the people who already follow you? Do...
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Elisabeth Richardson
Jul 25, 20193 min
Thinking about blogging? Three tips to help you get started.
Sometimes I write in coffee shops because the change of venue focuses me. I sit down and write. The muse shows up when I do.
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Elisabeth Richardson
Jul 23, 20191 min
My personal vendetta against !!!!!
I have waged a long and unsuccessful war against the exclamation point. I usually start with a gentle suggestion that if it is completely...
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