DOES YOUR SOCIAL MEDIA CONTENT ALWAYS HAVE TO BE SHINY AND NEW? No. Relevant? YES. But sometimes what's worked in the past will work even...

I'm addicted to yoga. Sure, I'm all about the peace and love. But I'm also a tad competitive. I want to be stronger and more flexible...

Recently someone reached out to me who'd lost her Facebook account. It was a huge mess. Her profile was linked to two essential business...

First, let's start with the basics. Your posts should feature scroll-stopping images and videos, captions with alluring hooks, and clear...

Ever wonder how people create beautiful videos so easily? Not professionally produced. Just organic content that's been edited and...

Then Meta Verified may be for you. Here are my thoughts. First, this paid subscription service is only for Creators. So if you have a...

Likes, comments, and shares | Website traffic | Email signups | Messages | Phone calls | Purchases Recently, a mortgage lender client did...

And why does it matter? Instagram says 3-5 hashtags are the sweet spot, but I like using 3-11 as long as they are all relevant. That's...

And why this is very good news for you. 5 things you need to know now to maximize your Instagram profile 1. Photos and Reels Distribution...

I'm seeing some squirrelly LinkedIn profiles lately. Blurry images. Confusing headlines. And out-of-date profile pics. Ever wandered onto...

LOUDER for the people in the back. You’re the only one who sees 100% of your social media content. I reminded a client of this the other...

Years ago I taught writing to high schoolers. I know students worried about likes--and being liked in general. Social media can magnify...

It seems like everyone is hustling. Maybe they're showing how their side hustle is making them rich. Maybe they're posting photos of...

People love the thoughtfulness of a handwritten thank-you note. I've visited clients' offices and seen them pinned to bulletin boards and...

I get it. But waiting for the muse to show up is not a strategy. Instead, focus on educational, emotional/inspiring, and entertaining...

Maybe you're struggling to get to 1,000 followers or 5,000 followers. (But have you taken care of the people who already follow you? Do...

Sometimes I write in coffee shops because the change of venue focuses me. I sit down and write. The muse shows up when I do.

I have waged a long and unsuccessful war against the exclamation point. I usually start with a gentle suggestion that if it is completely...